UFC just held their 100th pay-per-view and had the highest gate revenue for a UFC event, with a 5.1 million dollar haul. The event was sold-out before the tickets were even made available to the general public.
They also had 1.5 million pay-per-view buys around the world, which at 45 bucks a pop is a huge amount of scratch.
Look, the UFC is hotter than Hansel right now, when your girlfriend or mom knows who the fighters are, you know that sport has gone mainstream.
Hell, even the world’s most beloved child molester was a fan of the sport. Yes Michael Jackson attended a UFC event a couple years ago with a mask over his face, sitting in a wheelchair near the cage, which may be the most normal thing about his last couple of years on Earth.
(Isn’t it funny that you could pretty much make up any kind of story about Wacko Jacko, and most people would believe it; Like hey did you know Michael Jackson turned himself into a hermaphrodite at age 33… I would definitely believe that.)
We now have people walking around from coast to coast wearing Tapout gear and Affliction shirts, just dropping cash on anything that can make them seem tougher, because nothing screams badass like a fat guy in an Affliction shirt.
And you know what? It’s all good.
What’s better than getting together with a bunch of friends, busting out your favorite cold beverage and watching two guys duke it out in a cage? Nothing that’s what.

UFC has managed to tap into the uber-important 18-35 year old male demographic. This is a group that has the most available dispensary income, mainly because they usually do not have kids, or house payments, or other bills, so they spend their money on things like pay-per-views and t-shirts because they can afford to.
So in the words of former Illinois Governor Rod Blagojevich, the UFC has “this thing, and its EFFIN golden”.
Right now, the future of UFC looks great. They have a ton of matchups to tap into, starting with the next pay-per-view, UFC 101. The main event is Forrest Griffin going up against Anderson "The Spider" Silva.
Griffin is the working man’s hero, coming all the way from the Ultimate Fighter (The UFC’s reality show, in which 10 guys battle for a UFC contract) and has held the lightweight title.
Silva is the more skilled athlete who also held the lightweight title, and is generally thought of as one of the fastest and quickest fighters in the game right now.
It should be a great matchup, and if you are a fan of UFC, you will spend money to see this fight.
The UFC literally has 20 matchups like this that they can make which means the company should stay strong for at least two more years, if not longer.
But let’s take a trip down memory lane to about 10 years ago.
In 1999, pro wrestling was crazy popular. The now defunct WCW had the n.W.o., Sting and Goldberg, and the WWF had D-X, The Rock, Stone Cold and tons of other memorable wrestlers and moments.

The TV ratings were off the charts, pay-per-view buys were as strong as UFC’s are now, and you could walk down the street and see a grown man wearing a n.W.o, or Austin 3:16 t-shirt with stunning regularity.
But what happened?
Wrestlers got old and retired (Macho Man, Scott Hall, Lex Luger), got sick of the business and left it (The Rock, Goldberg, Stone Cold) or worse, started dying young (Eddie Guerrero, Big Bossman, Bam Bam Bigelow, British Bulldog, and about 20 other guys) because of steroids and/or pain killers.

We also saw pretty much every matchup you could think of and the kid’s of that generation grew up and stopped caring about it as much, if not all together.
I know as soon as I hit high school, I stopped watching wrestling, and did not come back to it until I had a DVR, because no one is making time to watch wrestling live anymore.
Even now with a DVR, I find it hard to watch wrestling after watching a UFC or MMA event. It’s just too fake, and boring compared to the UFC, and I’m saying that as a fan of pro wrestling.
So what can the UFC learn from Pro Wrestling’s mistakes?
Well for one, that fame and popularity is fleeting. Do not assume that you are infallible. Because the other shoe will drop at some point, it always does.
Luckily the UFC and MMA as a whole, has one of the strictest drug testing policy in all of pro sports. The federal government is in charge of administering and checking the tests, unlike the WWE, who doesn’t care, and probably encourages their athletes to use steroids and pain killers.
They also have to keep the 18-35 year old male demographic spending money on their pay-per-view shows and merchandise. Without that, you lose sponsors, which in turn, means less money for marketing as well as for the fighters and promoters.
And lastly, they have to keep churning out fighters that the public will want to see, and stay current with.
Look at the WWE right now (or don’t, it’s a trainwreck). Their roster is littered with boring, cookie-cutter guys, who bring nothing to the show, and mostly suck at keeping anyone’s attention over the age of 12.
The only guys I will get excited to watch in wrestling are Shawn Michaels, The Undertaker, Chris Jericho, Triple H, and Edge. As luck would have it, three of those guys are out with injuries, which turns a two hour wrestling show into me watching fifteen actual minutes, thanks to my DVR.
The UFC has a ton of potential matchups to still promote, and they have the luxury of having these guys only fight two to three times a year, which keeps the bouts fresh.

Plus they have guys like me who are willing to have 5 or 6 friends over to throw down on a fight every month.
We make it an event that includes, drinking, grilled food, more drinking, more grilled food, and of course more beer drinking.
And like I said earlier, what’s better than that.